Multilingualism, Multisite Network, Performance Optimization, Relaunch
“Inpsyde implemented all requirements for our new website and, additionally, actively proposed solutions .“Nicole Wuethrich – Marketing ANOUK
Multisite Online Shops with lots of Creative Freedom for ANOUK Fashion
Goal: Relaunch with multisite integration and space for stories
It has been the task of Inpsyde to revise ANOUK’s old web presence and enhance it for three languages. The crucial challenge was to develop a special template. It needed to convince concerning performance while also being a strong basis for a later future development.
The website structure needed to have the focus on fashion stories. These are blog-like posts through which ANOUK can present the latest looks and fashion topics. Pictures, and especially the possibility to issue them as mood boards on the “home” page, played a major role in the new website concept.
ANOUK: Fashion from Switzerland
ANOUK is a Swiss multibrand chain for women’s fashion. The chain is represented in Switzerland, as well as, in Germany with more than 50 boutiques. In Switzerland, ANOUK complements its range with two stores for men – ANOUK FOR MEN.
Flexible Multisite Environment with Tailored Design Features
Another requirement of ANOUK was that the same framework of the website could be reused for other brands. This was possible thanks to the flexible multisite structure, allowing anoukformen.com to run in the same environment. In addition, design elements were introduced allowing the creation of fashion stories and displaying mood boards.
High Performance and Creative Freedom
“Inpsyde has implemented the requirements for the new website well. The results from Speed Insights and other analysis tools now prove that Inpsyde delivered 100% in terms of performance. Inpsyde’s implementation of the mood boards through different preview types now allow ANOUK to make the most of the creative scope in a variety of ways.”Nicole Wuethrich – Marketing ANOUK
We recommend Inpsyde, because …
“Inpsyde is a web agency with a pragmatic but at the same time structured way of working. Particularly that point, as well as the solid experience and knowledge of its employees, allow Inpsyde to find new solutions quickly and uncomplicatedly if requirements change. Such a mindset is the basis for a flexible development being adjusted to each and every situation. It has been invaluable for ANOUK’s multilingual websites.
Last but not least, we have appreciated the very pleasant collaboration and simple communication that make Inpsyde a partner with whom web projects are a pleasure.“Nicole Wuethrich – Marketing ANOUK