Multilingual websites: ANOUK Fashion

You search for someone who can implement multilingual websites? And you want to read some project reports before you decide which web agency may implement your web project? Then, you should definitely read this project report about the ANOUK multisite project.

ANOUK: Mode from Switzerland

ANOUK is a Swiss multibrand chain for women’s fashion. The chain is represented in Switzerland as well as in Germany with more than 50 boutiques. In Switzerland, ANOUK complements its range with two stores for men – ANOUK FOR MEN.

Challenges: multilingual websites for ANOUK’s multi style stores

multilingual websites for the multi style store ANOUK

Aim 1: Relaunch

It has been the task of Inpsyde to revise ANOUK’s old web presence and enhance it for three languages. The crucial challenge had been to develop a special template. It should not only convince concerning performance but also be a strong basis for a later further development.

The results out of speed insights and other analyzing tools prove that Inpsyde did a very good job.

Aim 2: A website structure with space for stories

The website structure should be in a way that fashion stories are in the focus. These are blog-like posts through which ANOUK can present the latest looks and fashion topics. Pictures, and especially the possibility to issue them as mood boards on “home”, played a major role in the new website concept.

Now, because of Inpsyde’s implementation of mood boards with different preview types, ANOUK can maxing out the whole creative scope.

Aim 3: ANOUK needs a multisite

Another challenge had been that ANOUK wanted to reuse the same framework of this website for other brands. With the flexible multisite structure, it worked out perfectly. It allows that anoukformen.com runs on the same environment.

Inpsyde: A web agency with good solutions for web projects

Nicole Wuethrich, employed at ANOUK’s Marketing, explains that Inpsyde implemented all requirements very well. Additionally, the web agency introduced helpful proposals actively to solve problems. Inpsyde’s employees had not only been very accessable but was also able to answer all questions quickly. After the successful launch, Inpsyde and ANOUK will continue working together on the basis of a maintenance contract.

Inpsyde: recommendable, because …

Inpsyde is a web agency with a pragmatical but at the same time very structured way of working. Particular that point, as well as the solid experience and the knowledge of its employees, allow that Inpsyde can find new solutions quickly and uncomplicated if requirements change. Such a mindset is the basis for a flexible development being adjusted to each and every situation. It has been very valuable for ANOUK’s multilingual websites.

Last but not least it has been the very pleasant collaboration and the simple communication that make Inpsyde a partner with whom web projects are a pleasure.

Nicole Wuethrich, ANOUK Marketing unit, provided the information for this project report.

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